The Money Wall

In many stores, there is a path customers typically walk... a direction they follow.  I highly recommend that you learn which direction customers are usually heading when they come to your booth.  Stand off in a distance and observe customers as they walk to your booth. If they come from one particular direction the majority of the time, then whatever part of your booth they see first is what I call "THE MONEY WALL".

The money wall is where you need to create a strong first impression.  You need to use that wall to catch the eye of anyone passing.  It's where you put things that will grab their attention and help lure them into your booth.  If you have a large item that you want to sell, you might want to put it on that wall and make it look fabulous.

This is key - a pretty vignette on your money wall is not enough.  Pretty will get you a glance, but it might not get a customer into your booth.  You have to have special things that customers will want to check out.  A glance is good.  Entering your booth is better.  Picking something up or checking a price tag is best because that's getting much closer to actually making a sale, which, after all, is the main goal.

There are booths all around you competing for attention.  Your booth needs to at least look as good as the others.  If you notice that customers stare longer at the booths around you, you need to step up your game. Or, if they go into surrounding booths more often that yours, you need to step up your game.

Here are some examples of displays that would CREATE A GREAT FIRST IMPRESSION.  I tried to include a variety of styles.

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There are tons more  inspiring booth photos on Pinterest.  That's where I found most of these photos.  You can start exploring booth photos on Pinterest (if you haven't already) by taking a look at my Antique Booths board.